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problem (current trend, unmet need): solution (how it will help YOU)
what (product features & benefits, who it's designed for)
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Half Marathon - You can Do It  Half-Marathon: You Can Do It
The Nonrunner’s Marathon Guide for Women  The Nonrunner's Marathon Guide for Women: Get Off Your Butt and On with Your Training
The Non-Runner’s Marathon Trainer  The Non-Runner's Marathon Trainer
The 16-Week Training Program for a Half or Full Marathon  The Marathon Method: The 16-Week Training Program that Prepares You to Finish a Full or Half Marathon in Your Best Time
The Beginner’s Half Marathon 14-Week Trainer  Beginner's Half-Marathon Trainer: The 14-Week Program to Completing a Half-Marathon in Your Best Time
Running: Getting Started  Running: Getting Started
4 Months to a 4 Hour Marathon  Four Months to a Four-hour Marathon
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